A section about us
Beliefs + Practices
We are a BAAS team (branding-as-a-service) that helps early stage startups and small businesses disrupt markets.
Some things we do differently:
› We live for results
› We practice lean branding
› We brand holistically
› We operate from principles, not trends
› We let empiricism and empathy guide
› We believe emotion is at the start of behavior, and logic follows
Lean branding
Our methodology
Traditional Branding
Linear

Lean Branding
Iterative

Learn
Identify brand goals:
Customer interviews – pains, brand exercises, market analysis, business model canvas, UVP
Positioning
Align brand goals with brand function:
How can the brand function in order to achieve goals: messaging, visual, service change, product pivot, customer support, business model.
Ideation – Hypothesis
Create an identity hypothesis (verbal, visual) to test the brand function success:
If [this copy], then [sign-up]
If [business decision], then [trust build]